Name
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First Name
Last Name
Email
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Your Brand Name & Website
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What is your project?
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(ie. promo materials, booklet, logo, illustrations, magazine, web banners, social media graphics, business stationery, postcards, catalogue, signage, etc.)
What is the project scope, details? Print, web, size dimensions, length?
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What is your timeline?
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Do you have a specific budget in mind?
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What is the personality of your project? Does it fit within a brand or set of collateral?
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Is it approachable yet full of personality, sophisticated, etc.?
What one adjective would you use to describe this project?
This will cultivate the emotion that people get when interacting with your project. Ie. edgy, classy, sustainable, friendly, etc.
How do you want your customers/clients to feel when they interact with your project?
Ie. joyful, comforted, encouraged, excited, etc.
What is the purpose of this project?
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Try to sum up the goals and mission of your project in one sentence. Make sure to include who your ideal audience is, what your project has to offer, as well as how they benefit from your service/product.
Do you already have a well established brand?
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Can you provide your brand guide? (Colours, fonts, logos, etc.) You can send this to me in a separate email.
Who is your ideal client / target audience?
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Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
What are 3 similar project samples that you love, and why?
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Are they fun + whimsical, clean + professional, or sophisticated? Think in terms of your business, not just collateral that you personally love. We need to make sure that your project best represents your business, and not just your personal style — although sometimes these are one in the same!
Is there anything else you think it would be helpful for me to know?
We want to ensure we are on the same page throughout this collaborative process!